Business referral program for WordPress
A good referral from a trusted partner is worth more than a random click, but it only scales if everyone knows how the deal works.
Turn partner relationships into a structured business referral program
Partnerships usually start with conversation: an agency that loves your product, a consultant who keeps sending you clients, a platform that wants a formal referral arrangement.
How It Works
Design partner programs that match your agreements
Set up separate programs for agencies, referral partners, resellers and technical partners. Each program has its own rates, qualifying products and terms, so you can honor different agreements without keeping them all in your head.
Track referrals from first conversation to closed deal
Connect Siren to your store or learning platform and choose which events count as referrals and which count as closed business. Partner links, mapped coupons and other signals are tied back to the right collaborator so every referred customer has a clear source.
Reward partners based on real value
You can configure rewards as flat bounties per client, a percentage of revenue on specific products, or a share of subscription income over time. Siren keeps a running tally for each partner in your business referral program so payout time is a review, not a reconstruction.
Build business referral programs in WordPress that fit B2B partnerships
Implementation partner referral program
Create a program for implementation partners that pays when customers buy setup, migration or integration services, with different rewards for first projects and ongoing retainers.
Reseller and channel partner referral program
Run referral programs for resellers and channel partners, track the deals they influence, and pay referral fees or shared revenue on closed business without mixing it into your internal sales comp.
Complete control at your fingertips
Siren gives you structure for your business referral program, control over how and where partner rewards apply, and a clear view into who earned what.
Partner specific programs
Create focused programs for different partner categories so agencies, referral partners and resellers each have offers that match how they contribute.
Program groups
Group related programs together to represent partner tiers and select which tier can pay on each deal.
Scoped partner rewards
Limit each partner program to specific products, plans or categories so partners only earn on covered parts of your business.
Flexible reward units
Choose the reward unit that makes sense for your business referral program, such as currency, service credit or an internal points system.
Per deal and recurring rewards
Configure rewards as a single fee per client, a share of one time projects or an ongoing share of subscription revenue.
Attribution rules
Choose whether the first partner to introduce a client, the most recent collaborator or a combination should receive credit.
Multi partner payouts
Reward more than one collaborator on the same customer when multiple partners play a role in the outcome.
Performance pools
Create bonus pools that share additional rewards among partners who exceed goals for a quarter or year.
Payout overview
View partner rewards from all your business referral programs in one place so you know what is pending and payable.
Bonus and payout history
Keep a history of referral rewards for each partner so you can revisit past periods and plan new offers.
Frequently Asked Questions
What is a business referral program in Siren?
In Siren, a business referral program is a set of programs and collaborators that reward agencies, consultants and other partners for clients and revenue they help bring in. You control which deals qualify and how partners earn on those deals.
Can I use Siren for affiliates and a business referral program at the same time?
Yes. You can run traditional affiliate programs, internal sales incentives and a business referral program side by side. Each program has its own rules and scopes so the right structure applies to each type of collaborator.
How does Siren know which deals came from which partner?
Siren listens for visits, coupon usage and orders that match your program rules. When a tracked link, partner code or other configured signal appears, Siren attributes that activity to the correct collaborator and counts it toward their rewards.
Can different partners have different referral terms?
Yes. You can place partners into different programs and define unique rates, qualifying products and conditions for each program. That makes it easy to offer standard terms to most partners and special agreements to a few key relationships.
Can I pay partners with something other than cash?
You can choose the reward unit you want to use. Some business referral programs pay cash commissions. Others use service credits, discounted retainers or internal points. Siren treats all of these as rewards and calculates them consistently.
How do payouts from my business referral program work in practice?
Siren calculates what each partner has earned according to your rules and shows you a payout overview. From there, you can export payouts to CSV and complete payments using the tools and processes your finance team already trusts.
Does Siren support long sales cycles and high ticket referrals?
Yes. You can design programs that focus on final orders, subscription activations or other milestones that matter in a long cycle. Attribution rules help you decide which partner receives credit when there are multiple touchpoints over time.
"Siren is so much more than an affiliate plugin with its multiple rewards structures. There's nothing like it on the market. Period."
Start your business referral program in WordPress
If you are ready to formalize how you work with agencies, consultants and other partners, Siren gives you a business referral program that lives inside your WordPress site. Define your partner offers, connect them to real orders and review clear payouts in one place.
Get Siren