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Derrick Hernandez Shares Affiliate Recruitment and Retention Techniques
Derrick shares valuable insights and strategies on how to identify, attract, and support affiliates effectively.
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Derrick Hernandez
Summary
Derrick Hernandez joins the show to share his expertise on affiliate recruitment and retention. With years of experience managing affiliate programs, Derrick provides actionable strategies for finding the right partners and keeping them engaged over the long term.
Key Points
- Manual research for prospect identification - Sometimes the best affiliates are found through hands-on research rather than automated tools. Derrick explains his process for identifying promising partners.
- Search engine strategies - Learn how to use search engines effectively to find content creators and influencers who are already talking about topics relevant to your product.
- Incentive program design - Different affiliates respond to different incentives. Derrick shares frameworks for designing programs that motivate partners to perform.
- Reactivation campaigns - Dormant affiliates represent untapped potential. Learn strategies for re-engaging partners who have gone quiet.
- Custom landing pages - Personalized landing pages for top affiliates can significantly improve conversion rates and strengthen relationships.
- Relationship-building fundamentals - At the end of the day, affiliate marketing is about relationships. Derrick emphasizes the human element of successful programs.
Connect with Derrick
LinkedIn: Derrick Hernandez