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How To Find Affiliates For Your Product
Learn how to find affiliates for your product without trashing your brand. Define your ideal affiliates, find where they already are, and recruit partners who actually drive sales.
Summary
Most affiliate programs stall not because of commission rates or cookie windows, but because they never find the right partners. In this episode, Alex breaks down a strategic approach to finding affiliates who will actually drive sales for your product—without resorting to tactics that could damage your brand.
Key Points
- Define your ideal affiliate first - Before you start recruiting, get crystal clear on who your perfect partner looks like. What audience do they serve? What content do they create? How do they align with your brand values?
- Quality over quantity - Most programs get the majority of their results from a small group of well-aligned partners. Focus on finding a few great affiliates rather than hundreds of mediocre ones.
- Go where they already are - Look for potential affiliates in newsletters, YouTube channels, podcasts, online communities, and agencies that already serve your target audience.
- Network strategically - The best affiliate relationships often come from genuine networking, not cold outreach. Build relationships before you pitch.
- Protect your brand - Not every affiliate is worth having. Be selective about who represents your product to avoid associating with partners who could damage your reputation.