S1 E5
How To Support Your Affiliates
Boost sales and create a sustainable affiliate program by supporting your affiliates. Learn how to build strong relationships, offer valuable resources, and provide personalized incentives.
Summary
Finding affiliates is only half the battle. In this episode, Alex explains how to support your affiliates so they actually promote your product and drive real results. A well-supported affiliate program creates a sustainable engine for growth.
Key Points
- Build genuine relationships - Your affiliates are partners, not just marketing channels. Invest time in getting to know them and understanding their needs.
- Provide actionable resources - Give affiliates everything they need to promote effectively: swipe copy, graphics, product information, and promotional calendars.
- Personalize incentives - Different affiliates are motivated by different things. Some want higher commissions, others want exclusive access or recognition.
- Communicate regularly - Keep affiliates informed about new products, promotions, and program updates. Silence kills affiliate engagement.
- Remove friction - Make it as easy as possible for affiliates to promote. The easier you make their job, the more likely they are to do it.