S1 E9
Katie Keith Shares How She Built an Affiliate Program for Her WordPress Business
In this episode of Partnership, Alex interviews Katie Keith, co-founder of Barn2 Plugins, about her journey from running a web agency to building a successful WooCommerce plugin business.
K
Katie Keith
Co-founder, Barn2 Plugins
Summary
Katie Keith, co-founder of Barn2 Plugins, shares her journey from running a web agency to building a successful WooCommerce plugin business. In this in-depth conversation, Katie explains how she built and manages an affiliate program that has become a significant growth driver for Barn2.
Key Points
- From agency to product - Katie explains the transition from client services to product development and why it made sense for her business.
- Building in the WordPress ecosystem - The WordPress and WooCommerce communities offer unique opportunities for plugin developers who understand the market.
- Starting an affiliate program - Katie shares the practical steps she took to launch Barn2’s affiliate program and what she learned along the way.
- Managing affiliate relationships - With a growing roster of affiliates, Katie discusses how she maintains quality relationships while scaling the program.
- WordPress business growth strategies - Beyond affiliates, Katie shares other tactics that have contributed to Barn2’s success in the competitive plugin market.
Connect with Katie
Website: Barn2 Plugins
Twitter: @Barn2Media