Chris Badgett’s Strategies for Building Lasting Partnerships
Discover proven partnership strategies for course creators from Chris Badgett, founder of Lifter LMS. Learn how to build effective affiliate programs, structure revenue-sharing deals, and scale your course business through strategic collaborations that benefit everyone involved.
Summary:
Chris Badgett, founder of LifterLMS, a learning management system for WordPress, shares his journey from running sled dogs in Alaska to building a powerful online platform. He started Lifter LMS in 2010 after running an agency and making his first affiliate sale in 2010. Badgett’s first online course was published on Udemy in 2012, and he saw it as a partnership with Udemy. He believes that partnerships can help creators and small businesses create impactful collaborations and enrich the lives of those around them, not just the pockets of big corporations.
Links:
- How Affiliate Marketing Can Scale Your Business Revenue
- How to Get 20-100% of Your Business From REFERRALS! | Jay Abraham on Referral Marketing
- LifterLMS
Connect with Chris:
Podcast: LMScast
Website: LifterLMS.com
Twitter: @ChrisBadgett
Key Points:
- Partnerships provide a strong foundation for creators, and support the evolution of their skills and interests, particularly in the context of online education.
- Various types of partnerships exist from affiliate to integration to the customer relationship. Leveraging these relationships can significantly enhance marketing efforts and business growth.
- Successfully managing affiliate relationships includes removing friction in partnerships, recognizing different affiliate types, and using contests as incentives to engage affiliates. Chris underscores the importance of making partnership proposals appealing and straightforward.
- Adopting a mindset focused on helping others rather than simply monetizing a list can transform the approach to affiliate marketing. Affiliates should seek partnerships that align with their values and audience, aiming to provide genuine value rather than just seeking profit.
- Effective partnerships can be formed with other companies in adjacent stages of a customer’s journey. For example, partnering with businesses that assist potential customers just before they need your service can create mutually beneficial relationships, enhancing both parties’ value propositions.