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The Best Platform to Sell Your Courses Online
Discover the best platform to sell your courses online. Learn why owning your platform with WordPress and LifterLMS offers greater control and profitability.
Summary
In this episode, Alex Standiford explores the landscape of online course platforms and helps you understand which platform is truly best for selling your courses. Rather than simply recommending a specific marketplace, Alex dives into the pros and cons of popular platforms like Udemy, LinkedIn Learning, and Coursera, and explains why building your own independent platform might be the smartest long-term strategy.
Key Points
- Marketplace platforms have drawbacks - While Udemy and similar platforms offer built-in audiences, you sacrifice control over pricing, branding, and customer relationships.
- Ownership matters - Building on your own platform means you own your customer list, control your pricing, and keep more of your revenue.
- WordPress as a foundation - Using WordPress gives you flexibility and ownership without the technical complexity of building from scratch.
- LifterLMS for course delivery - A learning management system like LifterLMS provides all the features you need to create, sell, and deliver courses professionally.
- Siren for growth - Once your platform is established, an affiliate program through Siren can help you scale through partnerships.