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These 3 Affiliate Program Structures Can Change Your Business
Discover innovative affiliate program structures that go beyond the traditional percentage-based model. Find out how these programs can transform your business.
Summary
Most people think of affiliate programs as simple percentage-based commissions, but there’s so much more you can do. In this episode, Alex explores three innovative affiliate program structures that can transform how you work with partners and grow your business.
Key Points
- Beyond percentage commissions - Traditional affiliate programs are just the starting point. There are creative structures that can better align incentives between you and your partners.
- Royalty programs - Set up ongoing revenue sharing arrangements with content creators, course authors, or product contributors who bring lasting value to your platform.
- Tiered partnerships - Create different levels of partnership with escalating benefits and requirements to reward your most engaged affiliates.
- Custom structures for strategic partners - Sometimes the best deals are unique arrangements tailored to specific high-value partnerships.
- Matching structure to goals - The right program structure depends on your business model, your partners’ motivations, and what you’re trying to achieve together.