Alex Standiford
Founder of Siren
I build tools that help businesses create partnership programs on WordPress. Siren started because I kept seeing the same problem: businesses would set up an affiliate program, attract hundreds of partners, and end up with a handful of sales and a pile of management overhead. The tools available were built for scale, not for relationships. I wanted to build something different.
Before Siren, I spent years as a consultant building WordPress sites and custom solutions for businesses of all sizes. That experience taught me how businesses actually run partnership programs in the real world, which is almost never how the software assumes they do. Siren is built on those lessons.
I write about affiliate marketing, referral strategy, and building partnership programs that focus on quality over quantity. If you want to get in touch, the best place is LinkedIn.
Recent Posts
Introducing Siren Lite
Siren Lite is free, uncapped, and runs on your real WordPress site in production. Unlimited programs, affiliates, conversions. Every integration. Full REST API. Meant for proving the model before you commit.
Introducing the Siren Collaborator Portal
A look at the standalone front-end portal that shipped with Siren 3.0. Branded, block-based, powered by the WordPress editor. Partners log in to a dashboard that belongs to your site, not to wp-admin.
Siren 3.0 and Siren Lite: The Relaunch
Siren 3.0 is the rebuild that makes the product feel like what it was always meant to be: infrastructure for tracking what a website owes other people. Plus Siren Lite, free, uncapped, and the right way to prove the model before you commit.
The Siren REST API Is Complete
Siren 3.0 shipped an end-to-end REST surface for the core program model. Every resource is there. Every tier gets full API access, Lite included. Siren is now usable as infrastructure, not just a WordPress plugin.
Why We Rebuilt the Siren Admin in 3.0
The 3.0 admin ships with flow diagrams on every lifecycle, activity feeds on every record, and contextual help where decisions get made. Operators can see what Siren is doing and why, without hunting.
What Happens to My Affiliate Program When People Buy Through ChatGPT?
ChatGPT can absorb the partner click before checkout, and some merchants can complete purchases inside chat. Both patterns weaken click-only affiliate attribution. Coupon codes are the bare minimum, and bound-artifact primitives are what survive.
Affiliate Attribution in the Age of AI Agents
AI agents are buying on behalf of humans, and click-only attribution is getting weaker in the channels AI touches most. The durable answer is attaching collaborator identity to the things the customer actually consumed, like posts, landing pages, products, and coupons.
Ask Alex: How Do I Make My Affiliate Program AI-Agent-Readable?
A forward-looking take on what 'AI-readable' might mean for a WordPress affiliate program, why it's still speculative ROI in 2026, and where the real work lives today.
Google's Universal Commerce Protocol (UCP) and Your Affiliate Program
Google's UCP lets AI agents complete purchases inside Search and Gemini. Worth watching, not yet a daily operational concern for most programs. Here's what it changes, what doesn't, and which partner types hold up.
How to Build a WooCommerce Affiliate Program That Survives Agentic Commerce
A hands-on walkthrough for configuring a WooCommerce affiliate program around bound-artifact attribution (unique coupons, non-click conversion triggers, and collaborator-bound content, products, and landing pages) so the program keeps paying partners when AI agents complete purchases without a click.