How much should you pay partners for driving growth?
The honest answer to 'what should I pay affiliates' isn't a percentage from an industry survey. It's a calculation based on your margin, your competition, and your customer lifetime value. Here's how to figure it out.
How to find your first affiliates (when you don't have a network yet)
The 'join an affiliate network' advice doesn't work for small businesses. The honest path is harder but works: your existing customers, your existing audience, and direct outreach to people already talking about your space.
How to move your creators from flat-rate to performance-based pay (without breaking trust)
A lot of creator platforms start by paying instructors or contributors a flat stipend. Eventually it stops reflecting actual contribution. Here's how to switch to performance-based pay without losing your best people.
When should you actually pay your affiliates?
The 'net-30 monthly' advice is everywhere, but it's not the only option and it's often the wrong one. Here's how to pick a payout schedule that protects your cash flow, respects your refund window, and keeps affiliates engaged.
Affiliate vs Referral Program: What's the Difference (and Do You Need Both)?
Affiliate programs pay external partners commissions. Referral programs reward your customers. Learn the real differences, when each fits, and how to run both.
How to Build a B2B Referral Program (3 Types, 3 Different Setups)
B2B referral programs aren't one-size-fits-all. Learn the three types of B2B referral relationships and how to set each one up with the right commission and tracking.
How to Create a Customer Referral Program for Your WordPress Store
Already getting word-of-mouth sales? Learn how to create a customer referral program that tracks and rewards the customers sending you business. Step-by-step for WordPress.
How to Create an Ambassador Program on WordPress (Without a Separate Platform)
Learn how to create an ambassador program as a premium tier of your existing affiliate program. Two programs, better terms, tracked with links and coupon codes.
12 Referral Program Ideas You Can Set Up Today
Twelve referral program ideas for different business types, each with a ready-made configuration you can install in one click. Not just concepts. Actual setups.
Your Referral Marketing Strategy Is Bigger Than Your Affiliate Program
Most businesses treat referral marketing and affiliate marketing as the same thing. A real referral marketing strategy layers multiple relationship types that compound over time.
Introducing Beacon: Design Any Incentive Program with AI
Beacon is Siren's free AI assistant that knows every feature, recipe, and configuration pattern. Describe what you need and it helps you build it.
How to Regain Momentum After a Stalled Launch
Feeling stuck after your launch excitement fades? If you're tired of watching your sales slow to a crawl and frustrated by marketing tactics that barely move the needle, you're not alone. Here's how to break free and regain the momentum you had on launch day.