What is Siren?

What does Siren do?

Siren is an incentive program builder that runs on WordPress. Most people find it while searching for an affiliate plugin, but Siren handles far more than traditional affiliate programs. You define the rules for how people earn rewards, and Siren tracks the activity, calculates what’s owed, and manages payouts.

What kinds of programs can you build?

Most people come to Siren for a standard affiliate program: pay a commission when a partner drives a sale. That’s the most common shape, and Siren does it well. But the same engine handles a lot more. Course platforms use Siren to pay instructors a share of the revenue their courses generate. Marketplaces like Etsy-style art and print-on-demand sites pay vendors royalties whenever their products sell. SaaS companies run partner programs that pay recurring commissions to resellers and integration partners. And plenty of businesses use Siren internally, running sales team SPIFs and per-sale bonuses for their own employees.

The common thread is pay for performance, not hours.

How does Siren track and pay collaborators?

Siren is built around a handful of core concepts that connect to form a complete incentive system: programs, collaborators, engagements, conversions, obligations, and distributors. For a full walkthrough of how they fit together, see the User Guide concepts.

How are reward amounts calculated?

Siren supports percentage-based, fixed-per-transaction, and fixed-per-product rewards, and the right choice depends on what you’re incentivizing. See Choosing an Incentive Structure for help picking one.

Which plugins does Siren work with?

Siren works with WooCommerce, Easy Digital Downloads, NorthCommerce, LifterLMS, LearnDash, and Gravity Forms. Each integration plugs the same core system into a different commerce or engagement platform, so your programs behave consistently regardless of which plugin runs the storefront. See the integration feature matrix for what each integration supports.

Ready to build something?

Head to the Quick Start and set up your first program.