Newest Engagement Wins

Newest Engagement Wins is a program group structure that decides which program in the group runs when a customer converts. Only one program in a group runs per conversion, and this structure picks the program whose collaborators had the most recent engagement with the customer.

This operates at the group selection level, not inside an individual program. Once Siren picks the winning program, that program’s own structure takes over to determine which collaborators get paid and how much.

How it works

Suppose a group contains two programs: a standard affiliate program and a super-affiliate coupon program. A customer clicks a standard affiliate’s link in January, browses the site, and then in March uses a super-affiliate’s coupon at checkout. When the conversion fires, Siren checks the newest engagement across both programs. The coupon use in March is more recent than the click in January, so the super-affiliate coupon program runs and the standard affiliate program sits out for that conversion.

If the customer had instead checked out without the coupon, the standard affiliate program would have run because its January click would be the only engagement in the group.

Where this works

This is the right structure when the most recent touchpoint is the one you want to credit. It’s also the standard choice for groups where a closer (coupon, discount code, last-click ad) should override a broader awareness program if both fired for the same customer.

The basic affiliate program and tiered affiliate program recipes both assume this selection model when they’re placed in a group alongside competing programs. It gives last-click attribution at the group level while letting each individual program handle payout internally however it wants.

When to avoid this

If you want to credit the program whose collaborators brought the customer in first (rewarding lead generation over closing), use Oldest Engagement Wins instead.

If you want multiple programs in the group to run on the same conversion, don’t group them at all. Program groups exist specifically to force mutual exclusivity, so programs that should all pay out independently belong as separate ungrouped programs.