Multi-Touch Sales Attribution

What This Recipe Does

This recipe creates a single affiliate program with multi-touch attribution. Instead of awarding the entire commission to one affiliate, it splits the payout equally among every collaborator who engaged with the customer before the sale. If one affiliate drove traffic through a referral link and another closed the deal with a coupon code, both earn an equal share of the 20% commission.

This is the right choice when your affiliates often work in complementary roles and you want every contributor rewarded fairly.

Who It’s For

• Store owners with overlapping affiliate channels where content creators drive awareness and coupon partners close sales
• Partnership marketers who pair bloggers, influencers, and deal sites in coordinated campaigns
• Anyone who finds winner-take-all attribution unfair and wants a commission model that reflects the full customer journey

How It Works

When you apply this recipe, Siren creates a program that tracks two engagement types: referred site visits and bound coupon usage. As a customer moves through your store, Siren records every affiliate interaction along the way. One affiliate might send the customer to your site through a referral link. Later, that same customer might use a coupon code tied to a different affiliate.

When the customer completes a purchase, Siren looks at all the collaborators who engaged with that customer and divides the commission equally among them. If two affiliates contributed, each gets 10% of the transaction. If three contributed, each gets roughly 6.7%.

This “evenly shared pool” approach eliminates disputes about who deserves credit. Every affiliate who played a role in the conversion gets a fair share. The commission is calculated on line items only, so shipping, taxes, and fees are excluded.

{
  "version": 1,
  "name": "Multi-Touch Sales Attribution",
  "description": "A multi-touch affiliate program. Commission splits equally among all affiliates who engaged with the customer before a sale.",
  "programs": {
    "multiTouch": {
      "name": "Multi-Touch Attribution Program",
      "description": "Earn a share of 20% commission on every sale you help close. Commission is split equally among all contributing affiliates.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "evenlySharedPool",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 20,
      "engagementTypes": [
        { "type": "referredSiteVisit", "value": 100.0 },
        { "type": "boundCouponUsed", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}