Ambassador and Affiliate Dual Program

What This Recipe Does

This recipe creates two independent programs:

1. Ambassador Program - 30% commission for hand-picked brand ambassadors, tracked via both referral links and coupon codes
2. Affiliate Program - 15% commission for the general affiliate program, tracked via referral links

These programs are not grouped together. Both can fire on the same transaction if a customer was referred by an affiliate and also uses an ambassador’s coupon code. This is intentional: it lets you reward both the affiliates driving traffic and the ambassadors providing credibility.

Choose this recipe when you have two distinct partner relationships and you want both to coexist without competing for the same commission.

Who It’s For

• Brands with strategic partnerships where certain partners deserve a premium commission rate and dedicated support
• Businesses running both invite-only and open programs who want clear separation between their ambassador and affiliate tracks
• Companies with influencer relationships where ambassadors promote via coupon codes while general affiliates use referral links

How It Works

The Ambassador Program is your invite-only, premium track. You hand-pick your ambassadors, give them personalized coupon codes, and they earn 30% on any sale that involves their code or referral link. Both engagement types are enabled so ambassadors have maximum flexibility in how they promote. Some prefer sharing links, others prefer coupon codes, and many use both.

The Affiliate Program is your open-enrollment track. Anyone can sign up, grab a referral link, and earn 15% on the sales they refer. This program only tracks referral link visits, keeping the barrier to entry low and the mechanics simple.

Because these two programs are not grouped, they operate completely independently. A single sale can trigger commissions in both programs at the same time. For example, if a customer clicks an affiliate’s referral link and also enters an ambassador’s coupon code at checkout, both the affiliate and the ambassador earn their respective commissions. This stacking behavior is deliberate: it rewards every partner who contributed to the sale.

If you later decide you do not want commissions to stack, you can add a program group to make the two programs mutually exclusive.

{
  "version": 1,
  "name": "Ambassador and Affiliate Dual Program",
  "description": "A high-commission ambassador program for strategic partners alongside a standard affiliate program for open enrollment.",
  "programs": {
    "ambassador": {
      "name": "Ambassador Program",
      "description": "Earn a 30% commission as a brand ambassador. Promote with your unique link or personalized coupon code.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "newestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 30,
      "engagementTypes": [
        { "type": "referredSiteVisit", "value": 100.0 },
        { "type": "boundCouponUsed", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    },
    "affiliate": {
      "name": "Affiliate Program",
      "description": "Earn a 15% commission on every sale you refer through your unique affiliate link.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "newestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 15,
      "engagementTypes": [
        { "type": "referredSiteVisit", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}