Blogger Revenue Program

What This Recipe Does

This recipe creates a single program that pays bloggers and content creators based on how much traffic their posts contribute to your store’s sales. Instead of splitting commissions equally or awarding everything to one person, Siren weighs each blogger’s engagement score and divides the commission proportionally.

A blogger whose post drives 70% of the engagement leading to a sale earns 70% of that sale’s commission. A blogger who contributed 10% earns 10%. This keeps payouts fair and directly tied to performance, rewarding the writers who actually move the needle.

Choose this recipe when you run a multi-author WordPress site and want to turn your content team into a revenue-generating force with transparent, traffic-based compensation.

Who It’s For

• Multi-author blog owners who want to reward writers proportionally based on the traffic their posts generate
• Content-driven WooCommerce stores where blog posts are a primary sales channel and authors should share in the revenue they create
• Publishers and media sites building a performance-based creator program that pays for results, not just output

How It Works

When you apply this recipe, Siren creates a program that tracks two types of engagement: blog post visits and referred site visits. Blog post visits fire automatically when a reader lands on a post written by one of your collaborators. Referred site visits fire when someone clicks a blogger’s unique affiliate link. Both engagement types contribute to the blogger’s score.

The key difference from a standard affiliate program is the resolver: this recipe uses a performance-weighted pool instead of “newest engagement wins.” When a customer makes a purchase, Siren looks at all the engagement events that led to the sale and divides the commission among every collaborator who contributed. The split is proportional to each person’s engagement score.

For example, say a customer reads three blog posts before buying. Two were written by Alice and one by Bob. Alice also referred the customer through her affiliate link. Alice’s total engagement score is higher, so she receives a larger share of the 15% commission. Bob still earns his portion for the post that contributed to the journey. Nobody gets shut out.

This model works especially well for content teams where multiple writers contribute to the customer journey over time. It eliminates the “winner takes all” problem and gives every contributor a fair cut.

{
  "version": 1,
  "name": "Blogger Revenue Program",
  "description": "A performance-weighted revenue share for bloggers. Writers earn commissions proportional to the traffic their posts generate.",
  "programs": {
    "bloggerRevenue": {
      "name": "Blogger Revenue Share",
      "description": "Earn a share of every sale based on the traffic your blog posts generate. Higher traffic contribution means a larger commission.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "performanceSharedPool",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 15,
      "engagementTypes": [
        { "type": "boundPostUsed", "value": 100.0 },
        { "type": "referredSiteVisit", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}