B2B Referral Program

What This Recipe Does

This recipe creates a B2B referral program that pays a flat $50 for every referred sale. Referrers share a unique link to your site. When a prospect clicks that link and eventually makes a purchase, the referrer earns the reward. The payout is the same whether the deal is worth $200 or $20,000.

Fixed rewards work better than percentages in B2B for two reasons. First, B2B deal sizes vary enormously, and a percentage-based reward could range from trivial to enormous on a single referral. A flat amount keeps your costs predictable. Second, referrers in B2B are usually existing clients or professional contacts, not marketing affiliates. A clear, simple reward is easier to communicate and more motivating than a complex percentage calculation.

Who It’s For

• B2B companies that want to formalize word-of-mouth referrals from satisfied clients into a trackable, rewarded program
• Service businesses (agencies, consultancies, SaaS) where a single new client can be worth thousands in lifetime revenue and a $50 referral reward is a small acquisition cost
• Professional networks where partners, vendors, and clients make introductions that lead to new business

How It Works

When you apply this recipe, Siren creates a program that tracks referred site visits and uses first-touch attribution. Each referrer gets a unique link. When a prospect clicks that link, Siren records the referral and binds the prospect to the referrer.

First-touch attribution is critical for B2B. Sales cycles can run weeks or months. A prospect might click a referral link in January, visit your site several times on their own, attend a demo in February, and finally purchase in March. With first-touch attribution, the person who made the original introduction keeps credit through the entire cycle. Later interactions do not override the original referral.

The $50 reward is stored as 5000 cents in the recipe JSON. This flat amount fires once per qualifying transaction, regardless of the order value. For most B2B businesses, $50 per referred sale is a reasonable starting point. If your average deal value is higher, increase the reward to make the program more attractive to referrers. If you sell lower-ticket B2B products, you might reduce it.

Commissions are calculated on line items only. Shipping, taxes, and fees are excluded, though for a fixed-amount reward the transaction total does not affect the payout.

{
  "version": 1,
  "name": "B2B Referral Program",
  "description": "A B2B referral program that pays a flat $50 per referred sale. First-touch attribution ensures the original introducer earns the reward.",
  "programs": {
    "referral": {
      "name": "B2B Referral Program",
      "description": "Earn a flat $50 reward for every new sale you refer to our business.",
      "incentiveType": "saleFixedPerTransaction",
      "incentiveResolverType": "oldestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 5000,
      "engagementTypes": [
        { "type": "referredSiteVisit", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}