Performance Weighted Pool

The Performance Weighted Pool is a program structure where the reward for a single conversion is divided among every collaborator who engaged with the customer, proportional to each one’s engagement score. Every engaged collaborator receives something, but higher scores mean larger shares.

When a customer converts, Siren tallies the engagement scores each collaborator accumulated with that customer, calculates each one’s percentage of the total, and applies that percentage to the conversion reward.

How it works

If a customer converts on a $500 sale with a 20% commission, the reward for that conversion is $100. If three collaborators have engagement scores of 500, 300, and 200 (totaling 1,000), they receive $50, $30, and $20 respectively. The point values assigned to different engagement event types determine what “performance” actually means. A program that weights webinar attendance at 10 points and social clicks at 1 point will pay out very differently than one that weights them equally.

Where this works

This is the most common structure for programs where several collaborators typically touch a customer and you want their payouts to reflect their relative contribution. It avoids winner-take-all dynamics while still rewarding high performers more than casual contributors.

The split commission program recipe uses this structure to divide commissions among contributing affiliates based on their engagement scores. The blogger revenue program recipe applies it to content creators driving traffic, so bloggers who generate more engaged readers earn proportionally more per sale.

When to avoid this

If you want a single winner per conversion (a competitive dynamic rather than a collaborative one), use Top Score Wins. If you don’t care about relative contribution and just want every engaged collaborator to receive an equal share, use the simpler Shared Engagement Pool.

This structure also assumes you have meaningful engagement data to weight on. If your program only tracks one event type with one point value, the weighted calculation collapses back into an even split and you may as well use the Shared Engagement Pool.

Comparison with the distribution-level structure

The distribution-level Performance Weighted Pool works the same way conceptually but operates over a time period instead of per conversion. The program-level version divides a single conversion reward among engaged collaborators. The distribution-level version divides an accumulated reward pool based on metric scores tallied across all activity during the period.