Pay-Per-Lead Affiliate Program

What This Recipe Does

This recipe creates a single lead generation program where affiliates earn a flat $25 bounty for every qualified form submission they refer. Instead of tracking sales, it tracks form submissions as the conversion event. The first affiliate to introduce a lead to your site gets credit for that lead, regardless of later interactions.

This is the right program structure for businesses where the primary goal is capturing leads, not closing immediate sales.

Who It’s For

• Service businesses that convert customers through consultations, demos, or quote request forms
• SaaS companies that want affiliates driving trial signups or free registrations
• Lead-dependent businesses where form submissions are worth a predictable dollar amount and sales happen offline or later in the funnel

How It Works

When you apply this recipe, Siren creates a program that listens for a single engagement event: a collaborator form submission. This event fires when a visitor who was referred by an affiliate submits a form connected to Siren through a compatible form plugin like Gravity Forms.

Attribution uses first-touch logic. The first affiliate to engage with a prospect through any tracked interaction is the one who earns the bounty when that prospect submits a form. If Affiliate A sent the visitor to your site originally and Affiliate B later interacted with the same person, Affiliate A still gets credit. This “oldest binding wins” approach rewards affiliates for discovering new leads rather than retargeting warm prospects.

Each qualifying form submission triggers a flat $25 commission. The amount does not depend on any transaction total because there is no sale involved. This gives you a predictable, fixed cost per lead that is easy to budget around.

{
  "version": 1,
  "name": "Pay-Per-Lead Affiliate Program",
  "description": "A lead generation program. Affiliates earn a flat $25 bounty for every qualified form submission they refer.",
  "programs": {
    "leadGen": {
      "name": "Lead Generation Program",
      "description": "Earn $25 for every qualified lead you refer through your affiliate link. Credit goes to the first affiliate who introduced the lead.",
      "incentiveType": "leadFixed",
      "incentiveResolverType": "oldestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 2500,
      "engagementTypes": [
        { "type": "collaboratorFormSubmitted", "value": 100.0 }
      ]
    }
  }
}