Cost-Per-Lead Campaign

What This Recipe Does

This recipe creates a single lead generation program with last-touch attribution. Affiliates earn a flat $15 bounty for every qualifying form submission they refer. When multiple affiliates interact with the same prospect, the affiliate whose engagement was most recent before the conversion earns the bounty.

This structure is built for campaigns with short conversion windows where the final affiliate interaction is the strongest signal of who drove the lead.

Who It’s For

• Campaign managers running time-boxed lead generation pushes where speed to conversion is the priority
• Businesses with short sales cycles where leads convert within days, not weeks
• Teams that prefer last-touch attribution because the affiliate closest to the conversion moment deserves credit

How It Works

When you apply this recipe, Siren creates a program that listens for collaborator form submissions. This event fires when a visitor referred by an affiliate submits a tracked form through a compatible plugin like Gravity Forms.

Attribution uses last-touch logic. If multiple affiliates interacted with the same prospect over time, the affiliate whose engagement was most recent before the form submission gets credit. This “newest binding wins” approach rewards the affiliate who was actively driving the prospect at the conversion moment, not necessarily the one who found them first.

This makes the program well-suited for short campaigns, seasonal promotions, and situations where your affiliates are actively competing to convert the same audience during a compressed timeframe. The affiliate doing the work right before the lead submits the form is the one who gets paid.

Each qualifying form submission triggers a flat $15 commission. The payout is fixed and does not depend on any transaction amount, giving you a predictable cost per lead.

{
  "version": 1,
  "name": "Cost-Per-Lead Campaign",
  "description": "A last-touch lead generation program. Affiliates earn a flat $15 for every form submission, with credit going to the most recent affiliate interaction.",
  "programs": {
    "cplCampaign": {
      "name": "Cost-Per-Lead Program",
      "description": "Earn $15 for every qualified lead. Credit goes to the affiliate whose engagement was most recent before the form submission.",
      "incentiveType": "leadFixed",
      "incentiveResolverType": "newestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 1500,
      "engagementTypes": [
        { "type": "collaboratorFormSubmitted", "value": 100.0 }
      ]
    }
  }
}