Coupon-Based Influencer Program

What This Recipe Does

This recipe creates an influencer program that tracks commissions exclusively through coupon codes. Each influencer gets a unique WooCommerce coupon code. When a customer enters that code at checkout, the influencer earns a 15% commission on the sale.

There are no referral links involved. Tracking is based entirely on coupon usage, which makes this program ideal for social media creators who share codes in Instagram bios, TikTok videos, YouTube descriptions, and other places where clickable affiliate links are impractical or ignored.

Who It’s For

• Brands running influencer campaigns where creators share discount codes with their audiences on social media
• Store owners who prefer coupon-based tracking over link-based tracking for simplicity or branding reasons
• Social media marketers managing multiple influencers across platforms like Instagram, TikTok, and YouTube

How It Works

When you apply this recipe, Siren creates a program that listens for a specific engagement event: a bound coupon being used at checkout. Each influencer in your program gets one or more WooCommerce coupon codes linked to their collaborator profile. When a customer applies one of those codes during checkout, Siren records the engagement and ties the resulting transaction to the influencer.

The influencer then earns 15% of the order’s line item total. Shipping, taxes, and fees are excluded from the calculation.

If a customer uses coupon codes from two different influencers on the same order, the most recent coupon entry determines which influencer gets credit. In practice, WooCommerce typically allows only one coupon per order, so conflicts are rare.

Because this program uses coupon tracking rather than link tracking, it works well alongside a separate link-based affiliate program. The two programs operate independently, and a single transaction can trigger commissions in both if the customer clicked a referral link and used a coupon code.

{
  "version": 1,
  "name": "Coupon-Based Influencer Program",
  "description": "An influencer program that tracks commissions through unique coupon codes. Influencers earn 15% on sales made with their code.",
  "programs": {
    "influencer": {
      "name": "Influencer Program",
      "description": "Earn a 15% commission on every sale made using your unique coupon code.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "newestBindingWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 15,
      "engagementTypes": [
        { "type": "boundCouponUsed", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}