Top Performer Affiliate Program

What This Recipe Does

This recipe creates a single affiliate program with competitive, top-scorer attribution. When multiple affiliates engage with the same customer before a purchase, only the collaborator with the highest cumulative engagement score earns the 25% commission. Everyone else gets nothing for that transaction.

This model rewards affiliates who invest in sustained, meaningful engagement rather than one-off link shares. It is built for programs where you want to motivate quality over quantity.

Who It’s For

• Brands running competitive affiliate programs that want to identify and reward their best performers
• Store owners with high-value products where deep customer engagement matters more than sheer referral volume
• Affiliate managers who want clear, single-winner attribution with no commission splitting

How It Works

When you apply this recipe, Siren creates a program that tracks two engagement types: referred site visits and bound coupon usage. Each engagement type carries a point value (100 points by default). As affiliates interact with customers through links and coupon codes, Siren tallies their engagement scores per customer.

When a customer completes a purchase, Siren compares the scores of all collaborators who engaged with that customer. The collaborator with the highest cumulative score wins the full 25% commission. If one affiliate drove three separate site visits (300 points) and another provided a single coupon code (100 points), the first affiliate takes the commission.

This “top score wins” model creates natural competition among your affiliates. Those who consistently engage with customers across multiple touchpoints will outperform those who rely on a single interaction. The result is a program that rewards the affiliates doing the most work to convert your customers.

Commissions are calculated on line items only, so shipping, taxes, and fees are excluded.

{
  "version": 1,
  "name": "Top Performer Affiliate Program",
  "description": "A competitive affiliate program. The collaborator with the highest engagement score earns the full 25% commission.",
  "programs": {
    "topPerformer": {
      "name": "Top Performer Program",
      "description": "Earn 25% commission on sales where you have the highest engagement score among all contributing affiliates.",
      "incentiveType": "saleTransactionPercentage",
      "incentiveResolverType": "topScoreWins",
      "units": "USD",
      "status": "active",
      "incentiveAmount": 25,
      "engagementTypes": [
        { "type": "referredSiteVisit", "value": 100.0 },
        { "type": "boundCouponUsed", "value": 100.0 }
      ],
      "transactionCompilers": ["includeLineItems"]
    }
  }
}